It becomes more than important for an online business to constantly understand what its daily site visitors are really interested in, so they keep coming back and potentially turn into loyal customers. Thanks to Google Analytics, today we have amazing tools to aid website owners to get this job done by gathering information about things like the Audience they host and their behavior.
Probably you are familiar with views filters in order to interpret traffic data, but perhaps once or twice you have tried to create or edit a filter without success because the right button is inactive or it doesn’t even appear at all. To deal with this issue, the first and obvious step is to check for your user permissions (even more if you were not the original person who added the site in Google Analytics), they have to be set to Manage Users, Edit, Collaborate, Read & Analyze. If you have trouble to remember all these options, the answer is just to check them all. Note: in case you don’t find these options or they are inactive, it probably means you are not a user with admin privileges.
The second step in case the first one didn’t work out is to check for those user permissions on all different levels under the User Management Option: Account, Property and View. If at least one of these is missing, for sure you won’t be able to add view filters properly.
The Add Filter button should be back. Let’s go to the Admin on the top right, select the right Account and under the View tab click on Filter.