Google Authorship is an excellent option in the context of web design and development. Does it influence the search results? Well, it does to a great extent and adds value to the searched content. How to incorporate Google authorship and its benefits is discussed here in this post.
About Google Authorship
This is a process of incorporating your Google+ profile into the website. When a link to your website or blog is displayed on a Google search result page, a rich snippet flashes your picture, name and the number of followers you have on this social network. It will generate a sense of reliability on you and the visitor will be encouraged to go through your profile.
Significance of Google Authorship
- A link and a rich snippet, displaying your details, draws the attention of visitors to your profile.
- Enhancing credibility, given that it helps to recognize your talent as a reputed author to Google.
- When the search results list your Google+ profile, it improves chances of getting more followers for you on this Google+.
How to create Google authorship
- Create a Google+ account with all the essential details topped with a pleasant photograph of the owner.
- While creating a blog post or article, remember to insert your author profile box at the end. It can be done easily in WordPress by assigning your name to the author of that post.
- Add your profile to your target website. In WordPress navigate to “users”, click on the profile button and copy-paste your Google+ profile link.
- Add your website or blog to your profile. After logging in your account, get to the contribute section and add your website(s). Add multiple websites by clicking “add customs-link” here.
- Re-check the profile setup using Structured Data Testing Tool, offered by Google.
After linking your website to your Google+ account, the only task you should care about is regularly posting articles. Soon you will have an important amount of followers who share similar interests. Google authorship is an easy way to make an outstanding profile and build credibility as a content author. This gives you the opportunity to link on Google search pages and built trust across the web world. Finally, do not forget to review useful hints to increase your social media positioning: